In 2015, Anna Cole and Jennifer Walton crossed paths in the high-altitude playground of Jackson, where creativity collides with mountain grit. As Director of Communications at Jackson Hole Mountain Resort, Anna shaped narratives, while Jennifer, a Writer and Editor at BigLife Magazine, a nationally-distributed monthly publication crafted stories that captured the spirit of the Mountain West. Their passions for words, branding, and storytelling met on the same trail.

Their professional exchanges quickly evolved into a friendship built on a mutual love of inventive narratives, lifestyle-focused design, branded experiences, and interior design. Theirs was a creative collaboration fueled by curiosity, candor, and the kind of gut instincts that turn good ideas into great ones. 

A decade passed, career paths shifted, but their shared sensibilities remained. So, when Anna departed her next role as Senior VP of Marketing at Bank of Jackson Hole and was tasked with building the brand for a new community bank, she knew exactly who to call. 

Enter Jenny, armed with a writer’s wit, a visual artist’s eye, and an editor’s intuition. What began as a one-off collaboration quickly ignited into something greater, something that felt inevitable, something that felt like their idea of a Nouveau Ouest. 

Their partnership was more than a project; it was a shared vision and the foundation of a new creative house—an anti-agency of sorts. Undeniably, they were building something together under one roof. And just like that, Ouest House was born and declared its home in the wild, wild West.